Ep12 Paul Ripa & Jordana Lane - How Vegas Mobile Fuel Is Saving People 20 Hours A Year Without Leaving Their Driveway
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Scott Groves sits down with Paul Ripa and Jordana Lane, the husband-wife duo behind Vegas Mobile Fuel, to break down what it ACTUALLY takes to launch a tech-enabled service business from scratch.
Paul sold his house to fund this thing.
Yeah. You read that right.
In this episode, you'll learn:
→ How to validate a business idea in a market where nobody's looking for your product yet (because they don't even know it exists)
→ The exact licensing nightmares they ran into with Clark County vs Henderson vs Las Vegas... and which ones were surprisingly easy
→ Why their "soft launch" strategy saved them from a public disaster
→ How they built an entire app ecosystem, fuel delivery system, AND tire maintenance program without going insane
→ The marketing channels that flopped hard... and what's actually working now
→ How to price a subscription service so it doesn't feel like a luxury... even when you're literally delivering gas to people's driveways
→ Why the B2B play for fleet vehicles might be the real money maker (spoiler: it's about saving businesses thousands per year)
Plus... Scott gets weirdly excited about not having to buy Oreos at gas stations anymore.
And you'll hear why a Route 91 survivor decided that helping people get their TIME back became more important than anything else.
If you've ever thought about starting a service business...
Or if you're just tired of spending 20 hours a year at Costco waiting to save eight cents a gallon...
This one's for you.
Paul Ripa 0:00
I sold my home to start this business. Yeah, you are committed. That's how much I believed in it, and I believed in it just being the model that it is, and not just a concierge service.
Jordana Lane 0:09
It's helping people. It's helping people save their time. On average,
Paul Ripa 0:13
people spend 17 to 22 hours a year pumping gas.
Scott Groves 0:20
Welcome to Henderson HQ, this is the podcast where you get all the stories behind the businesses that make our community tick. Don't forget to subscribe to our weekly newsletter. Hey, there. It's Scott groves with the Henderson HQ, today we talk to the owners of Vegas mobile fuel, which is the first of its kind business in Las Vegas. So if you're the type of person that spends 2030 minutes waiting in line at the gas station at Costco or Sam's Club or anywhere else, or if you hate gas stations, or if you can't control yourself from buying Dr Pepper and Oreos and you want to avoid gas stations, like I need to do, check this podcast out. This is a crazy startup business in Vegas. First of its kind. We talked about, first of all, the owners being in Henderson for 19 years and what's missing and what are their favorite restaurant hot spots. We talked about the challenge of building what's basically a tech business, plus a service business, plus a marketing division. Really good information in here for business owners. And frankly, I think this is a product that's going to catch on in Vegas like wildfire. And so check it out. Become a subscriber if you like the product. And yeah, on to Vegas mobile fuel. Hey, ladies and gentlemen, it's Scott groves with the Henderson HQ podcast and also newsletter. Don't forget to subscribe at Henderson hq.com forward slash, subscribe. I'm here with my new friends, Paul and Jordana perfect. I didn't want to say Jordy, because I'll get in trouble. Not the husband. They Oh, they own a company called Vegas mobile fuel, which it kind of tells you everything in the name that you need to know. But I know there's a lot of mobile businesses around Vegas, so looking forward to talking to you about that, and I get it like you pulled up your truck. I kind of get what you do, but I don't really get what you do or who the who the client is. So maybe we can start there, like, who is the client who needs a subscription, maybe mobile fuel business.
Paul Ripa 2:06
I think basically, any, anybody, when, when we, when we decided to take on this business, you know, we noticed that she'd be late for a real estate appointment or, and we've heard stories about people like, oh my god, now I gotta stop and get fuel. Busy families, single moms, etc. The mobile fueled business has been started a lot of big companies, many companies that do it, you know, started in 2004 but we want, we wanted to do something a little different and and not just be like a concierge service or a luxury like of not having to go to the gas station. So we discussed that we did came up to, like, how can we also make it so that it helps people out financially? Like, times are tough, right? Everybody gas prices are going up. You know, we've got the middle of a government shutdown right now, you know? So like, what can we do to help people, versus it just being convenience based? So what we did is we added the tire maintenance program to it, so once a month, the first week of every month, on your delivery, it's based on a once a week delivery system, and those you get a delivery every week, okay with your membership, but on the first of every week, all you automatically get a five point per tire inspection. And what we're looking for there is proper tire inflation, valve stem caps in place, wear and tear. We have take a actual tread depth of your tires, and we also check your windshield wipers, because out here, as you know that windshield wipers sit for six months. They bake. They bake. You go to turn them on for the first time, and they're completely useless, right? So we do have a check of that so and then at the end of that inspection, you get an emailed report, you'll either have a green check box that everything's okay, or anything that we noted would be red, and you would see that. So in with that report, what people don't realize is, and through research on my own, is you spend about two or $300 a year if you don't have your tires properly maintained. Okay, so between miles
Scott Groves 4:05
is the like Obama low inflation, like, if people would inflate their tires better, we could cut down dramatically on gas. That's a real thing. This guy is 100%
Paul Ripa 4:12
true. So for us, it's the savings of miles per gallon increased. You're obviously, if your mile is mileage is better, you're also better for the environment because you're not burning as much. You know natural resource, meaning gasoline or diesel, and then also, you know a set of tires that should last 50,000 miles. If you're not maintaining them, they're going to last you 30 or 35,000 miles. So there's about a significant two to $400 a year cost in not maintaining your tires. So that was something that was, you know, we wanted to, you know, try and work that in there as something to help people, you know, save some money.
Scott Groves 4:53
So Whose idea was this, by the way, his Okay, so you're a real estate you've been a realtor out here in Vegas for. 19 years, correct, you're always mobile. Like, why would you want to start another mobile business?
Jordana Lane 5:06
Well, for me, real estate is about helping people. That's why I've been in it for so long, and I'm sure you can attest to that. Like, there's nothing more satisfying than being able to meet with a client, especially first time home buyer, get their wants and needs and then deliver on that and and it's a huge honor to be able to help people with that and with this, it's helping people. It's helping people save their time. It's helping you know, busy families skip maybe you know the kids going to the gas station, and they all want to run in and get snacks. So it's saving them. Related, I can relate. There's been several times where I'm at home and I have an appointment the next morning and I realize I need to leave, you know, 20 to 30 minutes ahead of time to go get gas. So now if you are running a little late, you don't have to worry about it. You just you get in your car and you go, so for me, I'm, I'm kind of, I'm the engine. He's, he's, he's the car, he's the he's the motor. I'm part of the engine. So I do a lot of the maintaining of the database and confirming orders and things like that. So I have gone out in the field and delivered gas, and it's just something fun and different, and we're helping people. So
Scott Groves 6:27
when I first thought of this, when we were talking about having you on, I was thinking either super luxury product, like you're charging $20 a gallon, because I don't want to take my RV to the gas station and rip off the top, which I grew up working at a U haul because my dad was a regional manager for them. So I've seen a lot of U haul trucks with the top ripped off, because people don't understand how tall they are, right? So I think if I owned a large RV, I would do this just out of fear that I'm going to drive up to a gas station and rip the top off. So I was thinking, like, super luxury, whatever. It's a convenience, they're going to charge me $10 a gallon, or I'm stranded in the middle of the desert. You know, I went out to wherever for a camping trip, and I'm like, Oh, God, I forgot to fill up. But it sounds like more of who you're helping are just kind of everyday person, which I'm guessing it needs to be affordable, which I'm guessing is why you're talking about, like, the savings with the proper tire inflation. Like, who so far have you found is, like, kind of your target audience for this service? I
Paul Ripa 7:20
think it's been tough to find a target audience, because it's new to this area. Those people aren't Google searching mobile fuel delivery in my area, whereas in Florida, California, Arizona, Texas, all these other places where there's been boosts and easy fill names that are big in on demand fuel you google and you find them. In Las Vegas. No one's doing it. So the other thing that, when we again, we tried to look at the value of this, you know, because we understand again, you know, it's a financial thing, and we didn't want it to be just pure luxury. You know, statistically, people have about $200 a year of subscriptions that they don't use, right? So in other words, from our standpoint, it's like, if you've got, you know, if you were to check all your subscriptions, right, statistically, you have about $200 a year that you're not using, yeah, then if you're not maintaining your tires, and your maintenance program on your tires, there's another two to $300 a year. So you're easily for 400 to $500 a year that you're don't even know that you're wasting, which then covers the 2995 membership. So as we really tried to make it something that didn't cost, you know, really out of pocket, so to speak, because of what the service provides back. And more importantly, I think what really drove us, and it's the first thing in our logo, is, you know that we call him mobile man, our mascot, but it says, you know, your time and safety is my priority, and that that was really important to us, because we wanted people to be able to get back their time. On average, people spend 17 to 22 hours a year pumping gas, really, yeah, if you, if you do the math, if you get gas even once a week at 15 minutes, you know it takes, and we've sat at some of the larger box stores. I don't want to mention any names, but we literally sat there and watched on a busy Saturday or Sunday, people would spend over half an hour in line waiting to get gas. I
Scott Groves 9:14
can I mentioned the big box stores like Costco? Yeah, okay, yeah, I drive up there, and I hate Costco with a burning passion, and it's like my wife's favorite place. She loves going there on Saturdays and getting little samples and seeing what's new. And I would rather stick a spoon in my eye. She was actually very happy that I went to Costco with her this weekend, because we got that little executive membership where you can show up, like, an hour early. It's not as busy, right? We showed up and there's like 17 cars deep at Costco, waiting to fill up to save eight cents a gallon, 18 cents a gallon, something like that. And I'm like, Okay, I understand there are people out there where like that really is the difference on having some expendable cash. But if you're making any relative amount of money, or you have the option to go make more money, like. We do in a sales job where half an hour of my time making lead generation calls that can be worth like, four or $500
Paul Ripa 10:05
an hour, right? Right? That's exactly what you know. Again, I'm, I didn't mention this, but I'm a retired Deputy Fire Chief. Okay, so I saw a lot of people that thought they had tomorrow, and it never came. Right? I mean, just That's reality. Other people died, car accidents, heart attacks, you name it. So the time part of it, for me was really, really a big deal. I think, you know, if I can give somebody back a half an hour a month or 20 hours over the course of a year, that they could be spending with their kid, or, you know, not be sitting in a gas station line, but it wasn't just that part of it, then, like, all right, well, if we're going to do it and and give people back their time, let's also make it affordable for them, right? So, in other words, the memberships that you use that are unused, the tire maintenance program that we've developed, you know, the idea is, the membership is basically free, and you don't have to go to the gas station. And, you know, all the other aspects that come into it are the safety factors. And then part of the safety factor is, if your tires are properly maintained, you're not going to be on a road trip to Utah with your kids. And your tire blows out because you didn't check it and it's bald. Well, I would have brought it on a report and told you before you left with your family in Utah. The other part of it is gas stations themselves. Statistically, it's crazy, but a gas station handle is 11,000 times dirtier than your common toilet seat in your home. I believe this. And then you have crime at gas stations. You know, people run in, they leave their purse on the front seat, you know, just to get a snack. Somebody sees it, grabs it. Card reader, card reader, scammers on the things. Somebody runs in, leaves the car running. Cars get stolen. People get robbed, you know. So there's, there was the safety part of it for us was really, you know, it was personal. For me, as a retired deputy chief that, you know, I would hate to see a family, you know, on their road and tire blow out and because I've been there, yeah, so, but we also didn't again, it was important to make it because we understand again, economically tough times, right? We want to make it so that the membership is basically covered because of the benefits you get from it. It's not just a strictly fuel delivery service. It's a, it's a it's a package and a maintenance program that, you know, helps you out. And I've had it happen to me here with the windshield wipers where, you know, six months I don't get any rain, go to turn on windshield wipers, and they're cracked and broken and I can't even
Scott Groves 12:16
see and it's like a torrential downpour. Like it doesn't rain here very often in Vegas, but when it really rains. So
Paul Ripa 12:22
with this service, that's part of the monthly check. We also provide the ability that we can confirm, you know, we can replace the wiper blades for you on your next gas delivery. So not only if they're or you notice they're bad, even if it doesn't take us, like, you know, you can request a windshield wiper replacement. We'll replace them with OEM quality wipers at the same time. So it's so
Scott Groves 12:41
funny that you mentioned the crime, because I just did a road trip up to northern, northern Idaho, almost up to Canada, and my son and I were basically driving for two full days there and two full days back. And the day we left, we stopped at a gas station. I don't even know where it was, in the middle of nowhere, off of the 15 somewhere, and I was like, Oh, this is pretty sketchy. And granted, it was evening in a little town that's kind of off the beaten path, and I'm like, I think I'm gonna take my firearm with me into the restroom. And when I think about, you know, my wife driving back and forth to La sometimes and whatnot, like I would much rather leave here with a full take of gas ready to go, know that the tires aren't gonna blow out. So it's like, there is everything you're saying just resonates with me at a super high level. Because it's very rare that I go into a gas station. I was like, Oh, that was a pleasant experience,
Jordana Lane 13:25
exactly for me. I've traveled to California with my daughter, and I don't want to stop halfway there or anywhere. And you know, now that it's getting dark early, you know, just as far as the safety, and we thought of like, there's a lot of retired people in the community and and some of them, you know, they don't feel safe, or they can't get down and check their tires or anything like that. So we actually, you had asked, like, who we've had sign up so far. We have some clients in Lake Las Vegas. You know, there's no gas station out there, right? We actually got you
Scott Groves 13:57
guys having every house in Lake Las Vegas. It's like, you know, you get one on the block, and they're like, oh, wait a minute, I don't have to stop randomly on egg me Boulevard in the middle of day, middle of the night, whatever. Like, I could see you having every house in Lake Las Vegas. Yeah, we
Jordana Lane 14:10
actually got a call and we we serviced a RV and an RV park. So that was fun. Yeah, yeah. And the other it's ranges, ranges in age and need is basically, and it's just getting the word out there is where we are right now.
Scott Groves 14:28
And then, obviously you guys have to make money. So like, on average, you know, I have my $29 a month subscription, which seems very reasonable considering I think I pay $14 a month for AMC, and I haven't watched anything on AMC since the Walking Dead went off the air three years ago. So, you know, I'm $500 a year. I'm probably like, $500 a month on subscription either around with the average statistics I could find online, yeah, I mean, with, like, all the streaming services, I asked my wife, I was like, Hey, do we even watch HBO Max anymore? She's like, No. I'm like, oh, that's $14 a month. This is so it's like, this makes total sense. For, like, a replacement of some other bogus service I'm paying for. But obviously you guys have to make money. So on average, like, is there a service call, like, an up charge on the fuel? Or, like, how do you guys make money? You've got,
Paul Ripa 15:11
we've got it worked out with some local wholesalers who understand, working with a local startup company, and they've been great. So we have a fleet account set up with them, and we can buy the gas at a cheaper price than you know, then it's wholesale. Basically, do they sell gas wholesale? It's, well, it's not wholesale, but it's discounted. So
Jordana Lane 15:27
because of what we would, what we would be buying, it's not as discounted as you would think, right? But we
Scott Groves 15:32
couple sentence like, a lot of gallons
Paul Ripa 15:34
goes along. Well, it depends, honestly, depending on where you live, in certain areas, we adjust the gas price. That's every day. Okay? So we're constantly watching the market, because it literally just went up 10 cents the other day per gallon, and our wholesaler notified us to that. And sure enough, is we drove past every gas station. We're like, oh my god, yesterday was 335 and now it's 345 or whatever. So we adjust it daily. But our it's certain areas, depending where you live geographically, our prices per gallon are even cheaper than what you would pay at your gas station right next to you. So again, we're really trying to, you know, we, yes, we need to make money. It's a business, but we're not trying to over gouge. We're not, you know, adding $1 to every gallon, 75 cents to every gallon. We're just trying to make enough of a margin, but to be competitive with the local gas station. Also, you know, we're not gonna be, we're, you know, we're never gonna be able to complete with Costco. What's I say? We're never gonna be able to compete with who
Scott Groves 16:27
sits in line. I just, I do all I know, Dan, these people that sit in line for half an hour. It's funny, I was, I was headed down to park. MGM, last night for dinner, I had a coaching client that was here from out of town, and we always try to get together for dinner. And my son, Gabriel, always nine. He's like, gamble. I'm like, I don't know. I might put 20 bucks in, like, the mega bucks, multi million dollar. He's like, Dad, what would you buy if you won like, $10 million and I'm like, Well, the thing is, gay role you don't understand is, like, we have a pretty great life. We already have a house that we need. We already have the cars that we need. When people start making more money, or if I was to win $10 million the only thing I would pay for is convenience, yeah, because then all of a sudden, like, my time is super valuable, right? Or, if I can, you saw, my office is in total disarray. I have an assistant that sadly couldn't be here today because she was ill, but it's like her taking care of all that garbage and sending all that stuff, you know, what I pay her is just worth getting my time back. So besides all this safety stuff, like it not being a huge upside or up charge, because you guys are buying the fuel wholesale, like, just getting my time back, when you said 17 to 20 hours a year at a gas station, that made my stomach turn.
Paul Ripa 17:32
Yeah, and we, and, like, we, I sat there on a I had to go to Home Depot. Sometimes. I ran a Monday morning. It was a local Sam's Club. I just, just by chance. Drove by and I saw the line, and it was 1030 on a Monday morning, and I sat there, right, I took a picture of the car, and then I time stamped it. I took a picture when he finally got to the pump. And it was 20 minutes on a Monday morning. And then I looked at the price, you know, they were selling it for. I drove two blocks around the corner on my way home, and it was literally eight cents more a gallon, and that guy just spent 20 minutes waiting to save eight cents. Yeah, when you do the math, even tank $2.40
Scott Groves 18:06
for 20 minutes of my you know, if you save
Paul Ripa 18:08
10 cents a gallon over 50, and you say you average 15 gallons a week, your total savings per year is under $80 so it's, you know, to me,
Scott Groves 18:17
divided by 20 hours, that's, uh, you're making four bucks an hour, yeah? Like, everybody's job pays more than $4
Paul Ripa 18:24
an hour, absolutely. And then that was kind of, you know, we wanted people to understand that part of it too. Like, if let's just take the average of that time spent at the gas station, you know, to me, my time, I don't know. I think I'm worth 50, $60 an hour, right? Let's just say so at 20 hours, there's $1,000 like you said, you could be on a half hour phone call or doing so, I mean, or be with your kids, or Now maybe you're not running late to get to that practice, because now, like, I have to stop and get fuel. I'm going to run out. Now, everything can be done while you're you know, we can literally come to your work. We can come to your home. You can be sitting on the couch on Sunday afternoon watching the football game, and we pull up and you're all set for the week, you know. So the time part of it was really big again for both of us. Jordan is a route 91 survivor, so you know, she's lucky to be alive after, you know that. So I think that the time thing for us was was what we wanted to also give back, but we didn't want people to feel gouged or the service was invaluable, or wasn't giving them some type of return on their membership, you know? So that was the whole point in the business model.
Scott Groves 19:27
So it's, it's fascinating, because I'm just thinking of, like, all the use cases. So when you see my truck, because I'm pretty low on fuel, so you guys will fill me up today, when you see the back of my truck, I have a ice cooler, refrigeration system in there that plugs into my truck because I have no impulse control. So every time I go to a mini mart that's attached to a gas station, I would get a dr pepper and some Oreos and just like, chemicals and calories that I didn't need to consume. And so my personal trainer that I've been working out with, he's like, Dude, we're gonna put an ice chest in your car. You're gonna have protein shakes in there, healthy energy drinks. Inks, like some healthy snacks. Like, you travel so much, and I like to drive. If the drive is less than 20 hours, I'm not flying. I'm just gonna drive. He's like, you just add up two or three convenience stops. You know, 500 calories here, 300 calories there, 1000 calories. If you're doing, like, a big golden Oreos, he's like, you're basically wiping out all of our workouts with shit that you're eating at gas stations. And I'm like, Cool. So if I don't have to go to gas stations now, my impulse control doesn't get tested, so that's another reason I would love you guys. But let's shift gears a little bit to, like, building a business, which you've already done in real estate once before. Like, what was the leap of faith to be like, No, we're gonna do this thing. I saw your truck out there. It's beautiful. Probably huge capital expenditure upfront to get everything up and running, and then the software. And, I mean, starting a business is hard. What? What made you guys decide to make this leap of faith?
Paul Ripa 20:47
For me, it was I didn't know any I actually, I haven't known any different because, again, I was a career firefighter for 25 years, which I loved every minute. Retired as a Deputy Fire Chief. I'm originally from New England, like I said, transplant out here. I've been here for almost six years. But, yeah, I just found that the I wanted to, after running my own business for 25 years, I enjoy the challenge of that. So that's for me, what, you know, wanted me to get back into it and again, come up with a program and a business that people feel that they're getting something value for their membership. So it was, it's been, it's been a process, that's for sure, between, you know, from my side of it as a retired deputy chief, safety was paramount, like because, you know, we are carrying, you know, gasoline around. So, you know, it was paramount for me to have it, you know, I want, I want customers to feel comfortable. You know that we're showing up and we know we're doing all of our, all of our drivers are CDL certified with a hazmat endorsement, which is it takes a couple of months just to get that license. Probably takes about almost $5,000 I think $3,000 somewhere in that ballpark, to get that license. So all of our drivers, myself included, I'm CDL certified. You know, they're not just some guy off the street or gave your favorite thing, hey, you
Scott Groves 21:58
have to have insurance. You have to have a license. Yeah, I mean, it's just like, I think people that are like, I'm gonna start a business. It's like, okay, well, if you're gonna be a YouTube streamer, great. There's a pretty low barrier to entry. But if you're gonna start a real service business, there's a lot to think about. People don't think about until they get into it. So
Jordana Lane 22:15
there was a lot of layers. Like, I didn't with real estate, not that I know everything about real estate, but after you've been doing it for a while, for a while, it's pretty routine. You know, you get a client, you help them get pre approved with someone like you, you take them out, you show them houses, you sell them a house, you negotiate, you close it, repeat. You know, on a listing, you do the same thing. This was just something different, and I had to learn, like, I didn't know how, like, what licenses we needed. So we had to, you know, we're licensed in Clark County, Henderson, Las Vegas, you know, I didn't know how to do all that, so I had to learn. It was a learning thing. And then, you know, doing the LLC and what do we need for that and the insurance and for us, we did all the branding together. And as a couple, we were in our living room, and we had these it was, I wouldn't say it was fun. It was a, it was an, it was a new challenge, like anybody out there that has worked with their spouse, it was a challenge, but we were able to separate the business and the personal and and we came up with the color scheme, and Paul found our mascot. We call him mobile man. He looks like a superhero, which I love. I'm a big Marvel fan. So is my daughter, and we wanted to represent Las Vegas too. So Paul had mentioned that I was route 91 survivor, and I never really felt like I was from Vegas until that happened, because just the response of this city, we just, I to me, it was like Las Vegas wrapped its arms around itself, and it truly felt like a community to me after that. So that was a big thing, like, because, you know, yeah, that was a horrible, horrible event for everyone that was there, everyone that knew someone was there. And I was, you know, lucky to walk away with that. So time is precious, you know, and I have a daughter, and you don't get that time back. You just, you really, don't
Scott Groves 24:13
I, I've been coming up here since the 80s, because my uncle has lived up here. My My favorite relative, so becoming up here to see him, and then we, myself and a business partner, owned a condo here since, like, 2002 so I, you know, in Vegas, probably at least once a month for my entire childhood and then adult life. And it wasn't, sadly, until that tragic shooting that like I saw, Vegas kind of be a community where all of a sudden you see Vegas strong, and then everybody's a Golden Knights fan, and everybody like it. Just it doesn't make any sense, other than the fact that people tend to come together in tragedy where, oh yeah, like, Vegas is a place where people live, and even when I talk to people, we moved up here full time four years ago after owning a house up here for 20 years, and people are like, Oh, you live in Vegas. I'm like, well, first of all, I don't live on the Strip.
Jordana Lane 25:01
That's what people I think when I'm from Northern California, the people have never even been to Vegas. They right. We live on the strip, but no, yeah, live in a community. It's very close knit community. You know, you got this stuff on Water Street and all of the fun stuff that you cover and
Paul Ripa 25:15
Green Valley Ranch. We love it here. I
Scott Groves 25:17
try to tell everybody, I'm like, in four years, we have developed more community and more friendships that are going to be lifelong friendships in four years than I had in 42 years of living in LA. Because in LA, it's like table stakes to do anything is an hour and a half drive. So it's like I had a friend in Rancho Cucamonga, I had a friend in Marina Del Rey. And it's like we're never getting together to watch a baseball game. But here it's like everybody's so local, I throw up the bat signal at like, two o'clock on Saturday, and we have a household full of people by 6pm on Saturday to watch the UFC fight or something. And I think, I think people lose that when they live in a community where it's like commuter style is, oh, I have to go an hour, hour and a half to get anywhere, right? I think it's
Paul Ripa 25:56
funny, you mentioned that because that was important to us, because we had people that literally told us we were nuts for putting out a phone number. They're like, that's the last thing I would do. I'm like, No, that's the first thing I want. Because, you know, it's a 702, it's a local number. If you pick up that number right now, you're gonna either speak to Jordana or I. So you're always gonna get the owner of the company to talk to directly. And to me, that was important. That's part of the local community thing. You're not going to some answering service, you're not going to some AI generated thing. You're going to speak to the actual owners of the company. And part of our thing moving forward, you know, once business progresses, is, you know, we want to dedicate a portion of every gallon that we sell back to local, you know, fundraisers, whether it's a burn Foundation, route 91 fund, we want to be able to, you know, to start to give back to the community. Maybe we have a free fuel day at a veterans home or something, I don't know, you know, but we have a bunch of ideas on how we'd really like to give, you know, back to the community. Because, you know, the community supports us, but we just felt that we wanted that local connection. You're all, you know, if you're trying to download the app and you have a problem, no, you're not going to talk to somebody in India or, you know, across the other side of the world, you're going to speak to Jordana or I, if we can't pick up, we're going to call you right back. So that was important to us, to have to have that local connection. And that's kind of was the design of our logo was, you know, we wanted the city skyline, and then we wanted people to know that we're local. We're not just some big corporation coming in here, you know, trying to start up a company, you know, so, right?
Scott Groves 27:23
And Paul, you moved out here six years ago. So what has it been like immersing yourself into the community of Henderson, specifically,
Paul Ripa 27:30
Henderson. So, yeah, I was the same as you. I visited here for about good 15 years on golf trips with the guys. And, you know, only knew the strip wants to stay off the strip, but he crazy. And then a friend got me out into Summerlin, another friend, you know, once we kind of got off the strip, and I just, I fell in love with the Henderson area and the whole the whole community. I just the year around, coming from Rhode Island, you know, girls, winters, humidity, in the summer, all of that. And I just felt like I met a lot of nice people right away, and the weather was great. And there's just such a variety of everything to do. And when my daughters come to visit, we're, you know, either at a show or we're simple things like taking the electric boat around Lake Las Vegas, you know, just or an afternoon, you know, just again. So much to do, so much variety. And that's why I think it was important to us to start the business here in Henderson. We just went to the it was, I think it's the first annual
Jordana Lane 28:25
best of Henderson awards. I
Paul Ripa 28:27
would say, took all the local three, three people from local categories, like salons, air conditioning companies, whatever, and, you know, recognize them. So I think it speaks a lot to Henderson and their their pride on how much they value their local businesses. So I think it was, it was a perfect starting point for us. Was to start here. Give
Scott Groves 28:46
me a little insider baseball about getting all the licenses, because I've heard Henderson's particularly easy to work with Las Vegas, a little bit harder, like, Where were some pitfalls, or some things that were surprisingly easy, as far as, like, opening the business, right? Because I know you're, you're driving around fuel, there's a lot of licensing, there's a lot of insurance. What was the easy part and the hard part of starting a business, quote, unquote, in Vegas or Henderson?
Jordana Lane 29:09
Henderson was wonderful City of Henderson, like that staff, they were wonderful, like we walked in with the forms. Didn't have to wait very long, and they were just super, super helpful every time we went. Las Vegas was pretty easy. Yeah, Clark County was a little difficult.
Scott Groves 29:30
This is not the first time I've heard this, by the way, and I have friends that
Jordana Lane 29:32
work at Clark County. I actually have a really good friend that's pretty high up in Clark County, and I know that they're trying to improve some things there. But they didn't, because it is a new business to this area. They didn't understand, no, we don't want to store massive amounts of fuel. That's not the point. We want to sell the fuel so. But yeah, they they gave us our license once Henderson, like, signed off on us, Clark County signed. Off on us. And Paul didn't understand, and I didn't understand till I did the research. You have to have the Clark County license and the city license together to do that. You can't just do one or the other. You have to have all of them.
Scott Groves 30:11
And I have to ask, because, again, capital expenditures, right? The truck, the fuel lines, the the all the equipment. Just from a business perspective, Owner, did you guys have a nest egg of money where you're like, Hey, I'm willing to spend this much money to get this off the ground? Or did you look for, like, business financing, or SBA financing? Like,
Paul Ripa 30:30
I sold my home to start this business? Yeah, really, yeah, yeah. You are you are committed. I am committed. This is gonna work. We are committed. We're all in, yeah, that's how, that's how much I believed in it, and I believed in it just being the model that it is, and not just a concierge service or just a, I don't know what you want to call lazy people or people I you know, I just, that's why I said, that's why we came up with a model that we did, and based on our backgrounds, it's easy for us to it was easy for me to do it, because I believe so much In it, but yeah, I literally sold my home and have invested a loss point a lot to
Scott Groves 31:06
get us to this point. But so talk about marketing, right? Because I'm a big fan of marketing books and business books, and you and I have both probably read The Millionaire Real Estate Agent, and any realtor that hasn't read the Millionaire Real Estate Agent. I don't understand why. Because Gary Keller, whether you love Keller Williams or not, or you hate him, or it doesn't matter, the book is so good, and he talks about this idea of like, you can be the best Realtor in the world, best negotiating experience, best interior designer, whatever. But like, your first job is to generate leads, and your second job is to generate leads, and your third job is to generate leads, and somewhere way down there is negotiate contracts and do listing appointments. So same thing for you, right? Like you guys have a great business. I like the business model. I'm sure your technology works. People can call the owner directly, but until you generate leads, there, there is no business. So what have you what have you guys found out about marketing, this business, different marketing channels, because I think people have great business ideas, but if they don't know how to generate the leads, then the business doesn't work, right? Yeah? What's what's working and what, what have we already wasted money on that we're not going to
Paul Ripa 32:09
do again. We've got some really bad advice in the beginning that I'd rather not talk about. It was an old school, you know, basically putting out mail, yeah? Mailers, yeah. And it was an epic fail. People just don't look at them. People don't pay attention to them. So, and us being new to the business, you know, we, if we had known, we could have started Social Media back when, you know, I was building the trucks, right, right when we were as every step went along, we could have been social media, you know, exposing that. So we didn't realize that, you know, social media was such a influential thing. Again, I'm old school. I had a construction company for 25 years. And, you know, I started off with two guys in a pickup truck and ended up with a large construction company back in New England. So out here, it's just been different. I think the biggest hurdle we have is people aren't looking for it, because people don't know it exists, right? It exists in, again, California, Florida, Texas, Arizona, and it's coming here, but it's just been getting the branding out there and getting the word of mouth. I think once we we start to get into neighborhoods, and we can get to community events and maybe do like a demo day at a apartment complex, and people can see the product firsthand, you know, then it'll, it'll start to take off. But like, you know, your your format here, we're just, we're gonna do everything and anything we have, you know, handout flyers that we're gonna just literally go into apartment complexes and ask to talk to a manager. We've been to RV parks to talk to whoever's in charge. We're gonna start going to companies that you know, have run the HOAs and see if we can, you know, go and do like a demo day. Just give us a try. Right now, we're running a special introductory offer on our website that if you sign up for a one month trial membership, your first five gallons of gas is free. So that's just something if you're not happy with the service after the, you know, the first month, for some reason it's, you know, just cancel. But I believe in, you know, the product, that once we've got you as a customer, you'll stay on. So,
Scott Groves 34:10
yeah, it's one of those things. There's this great book blue ocean strategies, where it's like, the good news is you have no competitors. The bad news is you have no competitors, right? Because there's not really, like, brand awareness of the It's hard being the first frozen yogurt shop in the town, but, like, by then the second one takes off. It's like, Oh, everybody knows frozen yogurt, right? So it's interesting on social media, because I think you guys have a very cool business to advertise on social media, because there's, like, a transformation, transformational process, right? It's like, I was stuck at the gas station, spending a bunch of wasted time there. Now I'm doing this where I get to get my gas filled up while I'm sitting there watching the Alabama game, or whatever. What do you think from the other markets, like, when you guys are doing your market research, where they where this is a known commodity or a known product, known service, Texas, California, like, what do you think the market operative? Is, is it like one day? This is just the norm for one out of 10 houses, one out of 100 houses, one out of two houses. Like, where do you think the market opportunities for this to grow as you guys are growing as a business?
Paul Ripa 35:10
Well, I think the other thing we're also talked about yet is we also want to help out the small businesses. So as a small business owner myself, you know, your local air conditioning companies, HVAC companies, you know, we've already worked out an entire presentation and formula like, so think about this. And not, not to change the subject, but you're talking about like, how we can help other people. Again, being a small business owner of 25 years, you know, every penny counts, but no one of the things we really looked at was, you know, so if you've got say, you know, you're an air conditioning company, small company. You're not as big as some of the other larger, you know, ghetto or SEER or Semper Fi, or if you know, you're just an average businessman, you got maybe eight trucks, 10 trucks. So, you know, those trucks need to get fueled every day, right? No one's checking the tire pressure. There's not one employee who's looking at his truck every morning going, Oh, that tire looks low, or this one's getting bald. I mean, they just get in the key, turn the key and go. But then that employee, if you're paying him, $25 an hour, now he's gonna go get gas somewhere, whether it's at a gas station or they have a fuel card. So there's that 15 to 20 minutes lost. And yeah, $25 an hour.
Scott Groves 36:17
And if you're in the service industry, air conditioned, those guys are making 5060, bucks an hour. Yeah, again, I'm, yeah, I'm throwing so, like, now, all of a sudden, the membership for a fleet of trucks. It, like, it doesn't even pay for itself. It's a profit center.
Paul Ripa 36:30
You know, we can literally save a small business 1000s of dollars a year. I think,
Scott Groves 36:34
a service call right here, live on the podcast. I could absolutely, if you need to take
Paul Ripa 36:39
it, go for it. But we have, you know, basically, if that truck driver has to stop and spend 15 minutes to fill up every couple days at X amount, you know his hourly rate, yeah. And then, obviously, if you're running a fleet of 10 trucks, and they're all running around with under inflated tires and they're wearing out, and you know what like for think about it from the standpoint if a tire blows out on a truck on the 215 and he's sitting there for three hours waiting to get towed. Or, worse than
Scott Groves 37:04
that, you have an insurance claim against your business. I mean, that's important.
Paul Ripa 37:08
We love one of the things we're working on we again with small businesses, is to be able to come in. They could, you know, their their their staff comes in at seven o'clock in the morning. All the trucks are ready to go and yeah, just turn key and go. The tires have been checked. The trucks are fueled up, and then they just get the way it works with our system is we have a dial on the back of the truck. We take a picture of it at zero, and then we pump your gas and we take a picture of it for 12 gallons, 14 gallons, whatever we put into it, and then it automatically bills your credit card that we have on file. I
Scott Groves 37:40
gotta introduce you my buddy Scott Wright. Shout out to Scott Wright, who owns Wright auto body. He knows, like all the fleet people in town, because he fixes all their trucks, and they get bangs and scratches and stuff. So I gotta introduce you to Scott. He's great guy. So much fun. It's funny because my father in law has like, a working ranch out in Gilroy in central California, and from about, I think it's August to November, Gilroy produces like 80 or 90% of all the onions and garlic that is sold in America throughout the year. So
Jordana Lane 38:10
my cousin has a company. My cousins have a company there too. Yeah, yeah. So he
Scott Groves 38:14
does waste removal, where they have four dump trucks, 20, 474, months, straight back and forth to the plant processing all their waste. I know more about garlic and onion than I ever thought, but when they harvest this stuff, what we get as like the after product of garlic, that's about 30% of what comes out of the ground. So there's just a massive amount of waste for him. He loses so much time from his drivers having to sit to fuel gas, you know, 100 gallon tanks, 80 gallon tanks, something like that. And then they're always running behind. So it's like, if he had a service like, you were like, hey, twice a day, 6am and 6pm you're fueling up for semi trucks. You are for dump trucks. You would save him so much time and money because of what he has to pay his skilled drivers and skilled laborers and whatnot. Like, it just seems like there's a huge B to B market opportunity there where it's like, it should be a no brainer, especially if you're getting the fuel wholesale and it's
Jordana Lane 39:06
not a huge markup, yeah, for me, is something that people don't know that they need yet in our area, because think about when you know DoorDash or Uber Eats, or any of that, like, if anybody has kids whose kid has not, like, spent $15 to get cookies delivered, or right people spend, you know, twice as much to get, you know, some unhealthy fast food delivered. I've done it. Everybody's done there, done that. It's just they don't know that it's out there quite yet. And I think once like, we're diversifying our marketing as far as like we're talking to you today, we're going on Channel 13, the Morning Blend. Tomorrow, we're going to probably go on the more show things like that. So we believe that once it's going to snowball, like once people learn about it, what do you mean? You get your gas delivered? Oh, well, who does that for you? And you know, like in our business, too, word of mouth. Life and just like, hopefully organically.
Paul Ripa 40:03
Well, I think the big thing we brought up, as you mentioned, you know, if you if people were to take a hard look at the subscriptions that they already currently have, they could probably say, I can get this whole service by getting ready, sometimes not using right, never mind the safety and the tire. You know, the tire maintenance Pro, because if you ever been by a discount tire, they offer free Tire Service checks, and there's always a line, you know, there's people just pulling in because their little light comes on. We've had, we've talked to people like, well, I don't know what that little light came on the other day. I don't know what to do. You know, the low pressure tire light still live with air, yeah. So we're hoping by, you know, with our program, you'll never get to that low pressure light. But if you, if it did come on and you were the other thing is, we it's automatically the first week of every month with your delivery. But again, let's say like you talked about traveling, right? You're going to go on to California this weekend, and we're going to fill you up on Friday, but we just did your tire inspection two weeks ago. On the app, you have the ability, Would you like another tire inspection at this time? And you click yes, and then the driver sees it and prompts him, and then he does another full tire inspection, and then you get the report. Before you take off,
Scott Groves 41:06
you guys have to build out the whole app ecosystem and email and billing and all that stuff as well. Yeah,
Jordana Lane 41:11
that was that we had, we had, we had a company that did that, but we designed the website, as far as, like, the content and the app was,
Paul Ripa 41:20
it's a lot. It's a lot.
Jordana Lane 41:22
Yeah, yeah, beautiful, a beautiful app. It's we love it, but it's been, it's been a challenge because certain things that the developer created we didn't know we needed, or things that we needed that they didn't know we needed. So it's been months of back and forth and around and around and and they've done an excellent job, but
Paul Ripa 41:43
they're out of Pennsylvania local and
Scott Groves 41:45
it's crazy, because you guys are like, basically designing a tech company from the ground up and a physical product company, and trying to market for a service like it's
Paul Ripa 41:56
a lot. When we knew what the app if it was, if somebody got frustrated with it, that's it. They was done. Done. So painstakingly. Went through, I think it's literally, you know, once you're a member and you go through the initial stages, I two clicks, three clicks, to order fuel. And the nice thing about it is, once you order it, there's a status bar, so it moves as so you place your order, then jordanana in the office will confirm. It says confirm. Then it'll say scheduled. And then when we're actually now that the driver's got his list for the day, and when he's on his way to your location, he'll hit a notification tab. Then it sends you an email, email, text and a notification through the app that the driver is on his way. Make sure the car is obviously out. And then once the delivery is complete, you get, you know, thank you for your for your delivery, and then they get their receipt email to and
Scott Groves 42:49
so slick, like, I want to just invest in the business, because I know this is going to be a big deal. Be like, how much, how much to buy, like, 20% because I really feel like I see all the use cases again, whether it's safety or just no offense. But I may have dated a girl in my earlier years that, like, she didn't even think to fill up until it was bouncing off of E and I'm like, Jesus, dude. Like, not only is this not good for your car, because if you let the gas get down to, like, I don't know, under an eighth of a tank, it's sucking all the sediment off the bottom. I'm like, This is bad for your car. It's bad for you. I know you're gonna end up on the side of the freeway somewhere where I'm gonna have to go buy a five, five gallon jug and come out to you. I mean, it's just, there's so many use cases where this makes sense, and then the BDD play just seems huge. So what's next for you all, like, is it? Is it just marketing and getting the word out there? Because it feels like the whole infrastructure is
Paul Ripa 43:40
built, yeah? And we, and we deliberately soft launched it for about the last, I'd say, six weeks, eight weeks. Oh, so this is brand new. Brand new. Yeah, we've been, we started in January, but again, we wanted to make sure that all the systems were in place and working properly. Because we've, we've encountered, you know, issues, because our app is, again, just, it's not just the fuel, right? That's the whole tire pressure thing that if you want to order a windshield wiper replacement, and, you know, all of that, and we wanted it to be, you know, user friendly as possible. So it's been a soft launch. We've been testing it, and that's why we're out here now, again, the problem is no one's looking for us. You know what? I mean, there's this, right? Because, like, I said, isn't like, there's already, like, if you wanted to, you know, let's say you needed a plumber, right? Well, you go plumbers and Henderson, how many are going to drop down in Google, right? 550 is looking for it, but no one, no one's looking for on demand, mobile fuel delivery in the Vegas metro area. So that's our that's our biggest challenge. Just getting word out.
Scott Groves 44:38
What's been the biggest surprise about building business like you had a previous construction business, you have the real estate business still like, what's been the bill? The biggest surprise of building something brand new, from the ground up,
Paul Ripa 44:53
a good partner. I mean, I really I mean, we were my she's my wife, but we haven't somebody that I can work with every day. And it's got my back. And, you know, we can when we're having bad days for each other, or days that aren't going quite as smooth as we'd like to have that that other person there. When I have my construction company, I did it all on my own. I ran the whole show, I did the payroll, I did the estimating, I did at the customers, you know, I did the whole thing. And it takes a toll. So I think to have a good partner, and that's what we've you know, what I've had with Jordana since I've started, it has been good job, husband,
Jordana Lane 45:25
I would have to agree with that. I think it's, it's been a challenge for both of us. It's, it's, if we could get through this part, we can get through anything. I know that, because it's scary and challenging at the same time, but I know at the end, it's going to be worth it, and it's going to be ours, and it's we're going to help people, and then we're going to be able to help the community, you know?
Paul Ripa 45:50
And it's crazy. We already have people that I met through the CDL courses, and they love the product. As a CDL driver, like, I get to work a 410, hour day, and I stay home every night, and I don't have to drive, you know, like, so, right? We've, we've got drivers that are chomping at the bit for this thing to take off. So, yeah, so that's, that's a good thing, you know, that we have a lot of other people that believe, you know, believe in the business too. So it's just, I think what gets lost initially is that $30 a month. And, I mean, just like, no, like, I think it's, what's been the part for us, is the education that, like, we've explained here, you know, it's, it's really a lot more value to it than just the, I mean, some people, you know, sign up alone because they just don't want to go to the gas station. And I understand that, you know, it's, it's not like you said, you know, then the added expense, especially, got the kids, Mom, can we go in and get right Snickers bars and some Oreos at the
Scott Groves 46:44
gas station? Or not cheap, you should be able to pack a double stuff Oreos for a buck. Now it's like 399 Yeah, exactly. Switching to Henderson, since you've been here for so long. Give me a couple, like, favorite hot spots, restaurants people might not know about. This is some of the stuff we'll clip out to see. Like, the Henderson Insider. Where do you go? Like, what's your favorite watering hole or restaurant that people might not
Jordana Lane 47:04
know about? Uh, well, I lived in anthem. I love Black Mountain girl. Love it. Um, I think they were nominated for Best in Henderson too. Is that the one that the golf course or, Oh, it's on Sun Ridge heights in eastern okay, it's actually owned by Tommy rocker, and they have Tommy rockers down downtown. We've been going to Rockies, which is wing what wigwam? And what is it? Wigwam and Maryland, Maryland, Maryland. Yeah, the food is really, really good. There Prosecco. Prosecco. We love Prosecco. Not familiar with that. Tell me more. Eastern and pebble. Eastern and pebble, it's Italian food. The owner is, is from Italy. He's the chef and the owner and they, yeah, they have great, great Italian food there. Awesome.
Paul Ripa 47:53
I'm originally, again, from Rhode Island. So Federal Hill was the big Italian Mob, the whole so Italian food I've grown up on my whole life. So, yeah, to find a good Italian restaurant out here has been nice. Has been nice, and Prosecco has been it's, you know, been around the corner. But those definitely are some of our local what's,
Scott Groves 48:09
what's one thing other than mobile gas delivery that Henderson's missing, that some other business owners should be thinking about bringing to the to the city.
Jordana Lane 48:16
My daughter is 16, and, you know, going to the movies is one thing going miniature golf, you know, maybe a miniature golf course, yeah, it's, you know, yeah, I know we have one in on in town square, but maybe something in Henderson, I think that one's like, adults only, right? That pop stroke, no, it was not no. But I think a miniature golf course, or, like, miniature golf and batting cages or something like that, fun for the kids. Yeah.
Scott Groves 48:41
I remember growing up in LA teenagers, there was a place in Van Nuys that urbanized North Hollywood, that closed, same thing they had, like the little race track, like video games that were more teenager friendly. Yeah, exactly yes. Gandia, that place was the best. And it was like, you know, that was the go to, like, high school date spot before you were old enough to drink. Is like, you hang out there and right play, there's a golf or something like that. Yeah, that would be, that would be a lot of fun. I know City of Henderson is working on a spot over where the old Fiesta casino was, where they tore down all the party structures there. They're trying to come up with, like, a sports complex, slash entertainment complex, slash whatever
Jordana Lane 49:16
Romero was talking about, like, I've watched her on on something that she was talking about, Yeah, apparently
Scott Groves 49:21
they lost some funding. There was a company that was going to do it, but they're just not comfortable fronting the money for it right now. But that would be a great spot, like, right off the freeway to do cool. So I think they should
Jordana Lane 49:31
pass first is going to be off, I think, is off a Russell, Russell in the 95 I think, I mean, that's kind of, that's still Henderson over, like, on the way to cowabunga Bay,
Scott Groves 49:40
but yeah, in that, in that zone, yeah, once Cal Bay, cowabunga Bay closes down, it's back to, like, jump houses and bounce houses and trampoline places for for the kids, but they're gonna, they're gonna grow out of that real soon. Yeah, exactly like that. Leah said that we're missing a very good bagel shop on this side of town. She's like, if somebody could open. A great bagel shop. Yeah? New York bagels. If somebody could open that on Water Street, she's like, they I would be there every day, because there's gonna pastry
Paul Ripa 50:08
have square pizza out here either. That's a thing back in New England. Oh, I've had that square pizza. It's, yeah,
Scott Groves 50:13
yeah. I used to go to Boston a lot. Yeah. Okay, yeah, you're familiar then, yeah, it was good stuff. Since you guys, since you've been here for 19 years, you only been here six years. You only been here six years. That doesn't count. I think you gotta be here seven before you go sit at a local tell us something about Henderson that people might know, either like, what's going on with real estate or something, how much this place has changed over the years, or give us something interesting about the insider Henderson vibes that you you are a local once you've been here 19
Jordana Lane 50:37
years. I think for me, it was astonishing how fast everything goes. Like, once something's being built, it is built like, so fast, like, right one day there's a, you know, empty lot, and the next day there's a chicken and pickle, you know, not the next day, but something like that. And where I'm from, in Northern California, they were putting in a stop sign or stop light. When I moved in August, I went back in October, that stoplight, like, literally wasn't done yet. But then on Eastern, like, where BJs and all of that is along there that was already built. So for me, I've seen a lot, like the st rose corridor, oh yeah, none of that was there when I moved here, right? And now that just, you know, I just sold a house in inspirada, and inspirata is just exploding, like inspirata is just,
Scott Groves 51:29
just in the four years we've been here, the speed of which things go up. And I think that really speaks to the City of Henderson and their permitting and like they're just Everything here seems very business friendly, like there's clearly a push to bring in as much business that's non gaming, non entertainment, remaining as fast as possible. And I love that, because it's like, you know, it's one of the reasons we decided to start the newsletter, is, you know, if we were in the town that I used to live in, in LA, there's not a whole lot of new stuff going on, right? There's not a lot of community involvement. There's not community parades or nights out, movie night at the park and stuff, and it just feels like they're just constantly adding stuff here. And when people complain on my little Facebook ad to get subscribers, and they're like, oh, there's nothing to do in Henderson. I'm like, well, you're just a curmudgeon, because all you got to do is, like, there, you know, throw a golf ball and you'll find something interesting to do on any given
Jordana Lane 52:16
Oh, for sure. Yeah, yeah. So that's why your your newsletter is going to be really helpful, because I've, I've had that happen where I'm trying to look for something, or I know it's coming, or you know when is that and like, I usually will go on Facebook, but now I'm just going to go on your your news, yeah,
Scott Groves 52:33
well, by the way, if anybody's watching and they have any event in Henderson that's coming up, just email it to us. It's the Henderson hq@gmail.com because I can't be all places I wanted to be at, like three different car shows a couple of weekends ago, and I had to pick these shoes. But yeah, if you're watching this and you have any event in town, just email it to us and we'll get in the newsletter. I need about a week's notice. Some people email me stuff on Wednesday night. I'm like, sorry, the newsletter is done, like, a week in advance, but, man, I'm wishing all the success for your business. I think it's gonna take off. I'm not joking about the I wish I would have gotten earlier so I can invest in it, because I think it's, I think it's going to be something that's needed in the area. It serves a purpose on many different levels. And just congratulations for the new adventure. Thank you. Anything I forgot to ask you? Any closing thoughts on Vegas? Mobile fuel delivery.
Paul Ripa 53:18
We appreciate your time. We really do. You know, being that, again, we're very local driven, and that's why we wanted to, you know, come on this and meet with you, and hopefully touch to the audience that we're that we're trying to start out at. You know, Henderson is home to us, so that's why we wanted to really get a good start here. You know,
Scott Groves 53:34
that's awesome. Well, as we walk outside, I'm going to become a client, because I don't like going to the gas station for all the reasons you just mentioned. And I will report back on Instagram how easy the app is to use.
Jordana Lane 53:44
Great. Thank you. I appreciate it. Thanks for being here.
Scott Groves 53:46
Thank you. Hey, it's Scott groves with the Henderson HQ podcast. I hope you got something out of that episode. If you enjoyed it, please don't forget to like, comment and subscribe to the podcast. It really helps the show grow. And by the way, if you are a business owner, or you know a business owner who has an interesting product, service or just an interesting backstory, please, please get in touch with us. Email us at the Henderson hq@gmail.com we would love to interview you, because that's what this show is all about. It's about building community, supporting local, individually owned businesses, and just making Henderson a great place to live. And don't forget, go to Henderson hq.com and make sure you sign up for our newsletter. We send out a once a week newsletter, no spam, about the most interesting local businesses, hot spots, restaurants, community events. Thanks for watching the show. Really appreciate you.
Jordana Lane
VP
Paul R Ripa Jr.
President/Founder
Paul proudly served as a firefighter for over 25 years and ultimately retiring as a Deputy Fire Chief. During his time serving his community he also owned and operated a successful construction company.
Following his retirement, Paul sought a new challenge that would allow him to continue serving people in a different capacity. Drawing on his entrepreneurial spirit and desire to serve his community, Paul launched Vegas Mobile Fuel a mobile fuel delivery business. His company Vegas Mobile Fuel, provides on-site fuel delivery for personal vehicles and businesses, eliminating the hassle of trips to the gas station.
His dedication to customer service and attention to detail ensures that each fuel delivery is made safely and efficiently. Paul is committed to saving customers time and hassle while ensuring top-quality service. With firsthand experience in emergency response and logistics, he understands the value of efficiency, safety, and trust—values that are now at the heart of every fuel delivery.
Beyond just fueling vehicles, Paul is committed to supporting local communities and contributing to sustainability through eco-friendly fueling solutions.
Jordana Lane
Vice President/Co-Founder
Jordana moved from Northern California to the Las Vegas Valley in the summer of 2006. Jordana has been in the Real Estate industry for 25 years and since moving to Las Vegas has worked for Berkshire Hathaway Home Services Nevada Properties. Jordana is also a member of the Las Vegas Southwest Rotary club serving on many co… Read More
Paul Ripa
President
President/Founder
Paul proudly served as a firefighter for over 25 years and ultimately retiring as a Deputy Fire Chief. During his time serving his community he also owned and operated a successful construction company.
Following his retirement, Paul sought a new challenge that would allow him to continue serving people in a different capacity. Drawing on his entrepreneurial spirit and desire to serve his community, Paul launched Vegas Mobile Fuel a mobile fuel delivery business. His company Vegas Mobile Fuel, provides on-site fuel delivery for personal vehicles and businesses, eliminating the hassle of trips to the gas station.
His dedication to customer service and attention to detail ensures that each fuel delivery is made safely and efficiently. Paul is committed to saving customers time and hassle while ensuring top-quality service. With firsthand experience in emergency response and logistics, he understands the value of efficiency, safety, and trust—values that are now at the heart of every fuel delivery.
Beyond just fueling vehicles, Paul is committed to supporting local communities and contributing to sustainability through eco-friendly fueling solutions.